ABC1s
http://www.abc1demographic.co.uk/
Audience Terms:
Passive; A passive audience also known as the audience effect is an audience who does not interact with media and is just injected with the messages, not intending to watch it. Source Passive
Active; An active audience interacts with the organization, issue, or cause. Instead of waiting to receive information on it, they seek it out from many sources and when doing so, they speak as well as listen.
Source Active
a good start
ReplyDeletewhere is the rest of it?