Differences between a storyboard and an animatic

Storyboard:
An array of sketches or pictures that represent the changes in action/plot in a piece of filming/ TV program. These images are predominantly accompanied by directions, dialogue exhibiting shots for films.

An example of a storyboard from http://www.storyboards-east.com/sb_coke.htm:

Animatic:
The initial interpretation of  a film  deriving form a storyboard through the use of film and added voice-overs and or music/sound effects.
Click here to find out more about animatics!


An example of an animatic I found here > http://www.storyboards-east.com/animat.htm

Audiences

ABC1s
http://www.abc1demographic.co.uk/

Audience Terms:
Passive; A passive audience also known as the audience effect is an audience who does not interact with media and is just injected with the messages, not intending to watch it. Source Passive

Active; An active audience interacts with the organization, issue, or cause. Instead of waiting to receive information on it, they seek it out from many sources and when doing so, they speak as well as listen.
Source Active